Based in NJ · Working Globally

Your Business Has More Money In It Than You Think

Most consultants hand you a report and leave. I get inside your operations, find what's actually costing you, and fix it. No fluff. No jargon. Just results, backed by a track record built across three continents.

Start the Conversation → See the Results ↓
Launch & Sales Value Supported
$240M
Combined value raised and sold across launches and operating roles, including the $214.6M of Pak launches shown below
Waste Found, One Review
$1M+
At a multi-site kennel business
eCommerce Turnaround
320%
Up from 80% of budget
C Suite Operator
London · Seoul · New Jersey
Web3 & Traditional Business
Small Business to Global Enterprise
Based in Newton, New Jersey
Matthew Lenihan, founder of getGRWN
Who You'd Be Working With
Matthew Lenihan
Founder & CEO, GRWN, LLC

I run getGRWN out of Newton, New Jersey. Before this I was Chief Operating Officer and President of International Operations at Starlings in Seoul, then COO at The Damned in London, leading teams across three continents.

That means I've sat in the chair where operational problems actually land, which is a different job from advising on them. When your margin slips or your orders start going out late, I've been the person who had to answer for it.

Tell me what's going on → or [email protected]
The Difference

Most Consultants Have Studied Business. I've Run It.

I know what broken operations actually look like from the inside. I know where money quietly disappears, where teams lose momentum, and where the gaps between strategy and execution hide. I've lived it at every level.

Now I bring that experience to businesses of every size: from small businesses in New Jersey that need a foundation, to growing companies ready to scale, to enterprises that need someone who's actually been there.

"The money is already there. Most businesses just don't know where to look, and most consultants don't either."

getGRWN Philosophy
Experience

Built Across Three Continents

Chief Operating Officer and President of International Operations, Starlings (Seoul)
Chief Operating Officer, The Damned, a London based Web3 company
Rebuilt warehouse and fulfillment operations for Goodwill
30+ product launches at 96% on time delivery
Hollywood talent & global artists, strategic partnerships
Based in Newton, New Jersey, serving clients worldwide
The getGRWN Difference
A 2024 operational review of a boarding kennel business, one of the larger operations in the state across multiple locations, uncovered more than $1M in annual waste. At that size the small losses stack up fast, and nobody inside was counting them.
What I Do

You Don't Need More Advice. You Need Someone Who's Done It.

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Change Management

Leading your organization through transformation without losing momentum, morale, or money. I design change that sticks at every level, from leadership to front line.

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Business Diagnostics

Most inefficiency is invisible from the top. I get inside your operation and find exactly where revenue is leaking, where decisions are costing you, and what's quietly holding your growth back.

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Workflow & Operations Overhaul

Once we know what's broken, we fix it. I rebuild the day to day processes your team actually uses, cutting friction, eliminating bottlenecks, and making your operation work the way it should.

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Policy & Scalability Systems

Growth breaks businesses that aren't built for it. I create the documented systems and procedures that let you scale without chaos, built for 5 employees or 50.

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Project Management

Full ownership of complex initiatives including tech and product builds. I bridge the gap between visionaries and execution teams, keeping projects on time, on budget, on target.

Every package has a published price. You can see exactly what the work costs and where most businesses should start, without booking a call to find out.
See Packages & Pricing →
Case Study

What It Looks Like In Practice

One engagement, from the first day on site through to the result.

Goodwill
2025 · Nonprofit retail · One location · eCommerce and warehouse operations
80% → 320%of eCommerce budget
The situation

The eCommerce operation was running at 80% of budget, and nobody inside thought that was a problem. Corporate, the district managers, their bosses, the store manager and the staff all believed the targets were sound, because expert analysts had built them.

What one day found

I spent a single day walking the operation. The eCommerce problems were in plain sight: staff who had never been trained on what they were actually looking for, and a list of brands to pull for online that was wildly disconnected from what sells.

What we changed

Rebuilt the warehouse flow end to end and rebuilt the authentication process around it, so the two stopped fighting each other and stock reached the listing stage far faster.

Where it landed

eCommerce performance moved from 80% to 320% of budget. The approach worked well enough at one site that it went on to inform process changes company wide.

The part nobody wanted to hear

I looked at their budget and said they would finish the year about $200,000 short. Corporate disagreed. So did the district managers, their bosses, the store manager and the staff. I was told the experts who built the projections were right and that nothing needed to change.

At the end of the fiscal year, the miss was $200,000.

It took no modelling and no formulas to see it coming. The gap was that obvious once you were looking at the operation instead of the spreadsheet describing it.

The single day that surfaced all of this is the $750 Operations Walkthrough, credited back in full if you book the audit.
Track Record

Real Work. Measured Different Ways.

Sales, savings, donations, operational performance, and the kind of visibility that changes what is possible next.

$240M
Global Growth & Operations

Across international product launches and an operating role as President of International Operations, supported work totalling about $240M in value raised and sold. That figure includes the $214.6M of launches shown elsewhere on this page, not in addition to it.

+188%
Average First Year Sales Growth

Helped small businesses and entrepreneurs increase sales by an average of 188% in their first year.

$18M
Revenue in Five Minutes

Helped architect a single sales event that generated $18M in five minutes, then built the operating systems to turn that moment into a repeatable growth model.

+30%
Charitable Giving

Reworked the donation process around what motivates people to give, increasing donations by 30%.

Vanity Fair
Client Press Visibility

Helped clients develop the launch plans, branding, community, and execution that moved work from no sales to major releases and coverage in publications including Vanity Fair, Forbes, and The Art Newspaper.

How I Work

Find the Leverage. Then Make It Stick.

The industry changes. The work does not. I get close to what is really happening, fix the parts that matter most, and build a way forward your team can actually use.

01
Start with what is real
I look beyond the version of the business that lives in a slide deck. That means listening to the people doing the work, following the process, and finding where time, money, and momentum are being lost.
02
Fix the highest impact problem first
There is usually a small number of decisions or broken processes doing most of the damage. We focus there first, instead of creating a long list of changes no one has time to make.
03
Build it into the business
The point is not a report. It is a better way of working that your team understands, can repeat, and can keep improving after the project is over.
What Clients Get

A practical operating partner, not a report that sits in a folder.

Clarity
A clear picture of what is holding you back
The process, the numbers, and the people all in one view
Action
A plan built around the work that matters now
Practical changes your team can put into motion
Follow Through
Systems that do not disappear when the project ends
Simple, repeatable ways of working that help the business keep moving
Also Worth Knowing

Web3 and Emerging Tech

A different world with the same underlying problem: ambitious plans, and not enough operational structure to carry them. If this isn't your industry, nothing here changes what I'd do for you.

Chief Operating Officer, The Damned, a London based Web3 company
Full operational ownership: hiring, process, delivery and the systems underneath all of it.
30+ blockchain product launches at 96% on time delivery
The on time number matters more than the count. Shipping predictably in that market is rare, and it's an operations result, not a technology one.
Blockchain architecture and digital asset strategy
Practical experience rather than commentary, brought to the fastest moving space in business.
$214.6M+
Murat Pak: Landmark Digital Art Launches, 2021 to 2022

Supported work with Pak's team on Lost Poets (September 2021, $70M in two hours), Merge (December 2021, $91.8M) and Censored (February 2022, about $52.8M raised), three of the largest digital art launches on record.

Before You Get In Touch

What Actually Happens When You Hit Send

Most people have been burned by a consultant before, and the hesitation isn't about the money. It's not knowing what you've just signed up for. So here it is.

01
I reply within 24 hours

An email or a call, whichever you asked for. It's me replying, not an assistant and not an automated sequence.

02
We talk for 15 to 30 minutes

You tell me what's going on, I ask questions. No slides, no deck, no discovery framework. You will not be asked to open your books on this call.

03
I tell you straight

Which of the packages fits, or that none of them do, or that what you actually need isn't me.

04
Scope and price in writing

If we go ahead you get the work and the number in writing before anything starts, and the number doesn't move afterwards.

On confidentiality. I'll sign your NDA before I set foot in the building, or send you mine if you'd rather. Everything I see stays between us, and nothing about your business appears on this website or anywhere else without you agreeing to it in writing first.
Get In Touch

Let's Talk About Your Business

No sales pitch. No pressure. Just a straight conversation about where you are, where you want to be, and whether I can help you get there.

Based in Newton, New Jersey. On site work within about two hours of here; retainers and remote engagements anywhere.

✉[email protected] ☎(862) 203-8288
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Response within 24 hours
🤝
Project based & retainer engagements
🌎
Small business to global enterprise
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On site within about two hours of Newton, NJ

Start the Conversation

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